logos

Olympic Logos, Part "Extra"

Posted February 15, 2010 - 10:49am by Jennifer

Montreal 1976 Olympics Logo

I found this little gem today and thought it fit in well as an extra for my recent Olympic Logos Series. It is one page from a wonderful Flickr set of Vintage Logos. This one, like the controversial London 2012 and Sochi 2014, doesn’t fit into the model that I proposed as a standard logo layout for each year. However, unlike London and Sochi, it still represents the perfect logo model—in the words of Ivan Chermayeff, “To be effective over a reasonably long lifetime, all identities must be simple and appropriate. However, if they are not original or in any way provacative, thought-provoking and noticable, they will not accomplish their task.”

The series:
Olympic Logo Series, Part 1 (1980s)
Olympic Logo Series, Part 2 (1990s)
Olympic Logo Series, Part 3 (2000s)

Olympic Logos, Part 3

Posted February 5, 2010 - 1:55pm by Jennifer

Olympic 2000s Logos

Previously, I talked about 80s and 90s Olympic logos and how the main goal of the Olympics is to unite athletes and nations together around the world in a time of peaceful competition.

Olympic Logos, Part 2

Posted January 18, 2010 - 6:39pm by Jennifer

Olympic 1980s Logos

Previously, I talked about 80s Olympic logos and how the main goal of the Olympics is to unite athletes and nations together around the world in a time of peaceful competition.

Olympic Logos, Part 1

Posted January 9, 2010 - 12:50pm by Jennifer

Olympic 1980s Logos

The main goal of the Olympics is to unite athletes and nations together around the world in a time of peaceful competition.

The Olympic rings haven’t changed much over the years, but the city-to-city hosts choose their own identity. You can see a design trend starting in the 80s—a sort of stacked style.